The History
of Popcorn
AUSSIE POPCORN POPPED IN MELBOURNE
Superpop is a family owned, Australian company popping premium corn from regional NSW at our Victorian HQ. Using this Aussie corn, fresh ingredients and decades of expertise, we created the tastiest popcorn range to date.
A POPCORN LEGACY
Panda Popcorn
It all started in the 1950s, when Panda Popcorn began sprinkling colour into Aussie supermarkets, one kernel at a time. This was the only popcorn available in Supermarkets. In 1987, Superpop came along with a vision and hunger to grow the Australian popcorn industry. In 1990 we acquired Panda popcorn to supercharge our journey.
Movie Time
To expand production capabilities, Superpop acquired another local popcorn manufacturer, Movietime. Their production activity was merged in Reservoir, and begun handcrafting bold popcorn flavours – cheese, salt & vinegar, caramel, chicken. There were available across supermarkets, school canteens and local milkbars.
Fresh Popcorn
Since the 1960’s Popsy Popcorn had been supplying bags of cinema popcorn to local theatres. In the early 2000s, a new trend emerged with consumers wanting their cinema popcorn fresh and hot, made on site. Superpop jumped in, acquiring Popsy Popcorn and snapping up exclusive Australian and New Zealand distribution rights for premier popcorn, fairy floss and snow cone machines from ‘Gold Medal’. From there, we lead Australia and New Zealand’s journey to fresh popcorn in cinemas.
New Zealand
In 2005, we made the journey across the ditch, supplying supermarkets, cinemas and other hungry retailers across the two islands. It wasn’t long until NZ fell in love with Superpop too.
Vertical Integration
From 2010, Superpop family member Eric, started his very own packaging factory in Shanghai, giving Superpop the ability to create it’s own packaging and power cinema packaging Australia-wide and beyond. By 2024, the family took their love of popcorn further, seeking to start at the source, acquiring Darlington Point Grains and Maize, bringing production in-house and locking in quality from the ground up.
Superpop Today
2026 marked a bright new chapter, we rebranded, bringing the ‘Professors of Pop’ and a vibrant new look to Supermarkets across APAC. Leaning on decades of popcorn perfecting, we’ve brought delicious cinema flavours, rich mixes and bold new varieties, right to your home.
WE REALLY LOVE POPCORN
It's no secret we've been honing our craft for decades. That's why our range is packed with bold flavours, vibrant colours and carefully crafted recipes designed to surprise and delight popcorn lovers everywhere.
Whether it's sweet, savoury, rich, buttery or completely unexpected, every Superpop product is made with one goal in mind: creating popcorn people genuinely crave.
From movie nights at home to retail shelves across Australia, our flavour obsession is what makes Superpop unforgettable.
Where to buy
Available at leading retailers and independent stores across Australia.
Why Superpop?
Superpop was built for people who truly love popcorn.
As the Professors of Pop, we're passionate about creating products that combine cinema heritage, flavour innovation and playful creativity in every pack.
Behind every recipe is a team obsessed with crafting popcorn that looks exciting, tastes incredible and keeps people coming back for more.
From retail favourites to custom flavour creations, we're constantly exploring new ideas to deliver popcorn experiences that stand out from the rest.
Because popcorn should be fun. Memorable. And made for popcorn lovers.